Leadership: Lance Davis

About Us “ENTERTAINMENT SEEN BY BILLIONS” world-class team for world-class clients...
Positioned at the nexus of talent, content, brands, technology, sports, and live events, ASA creates limitless opportunities for the storytellers, trendsetters, icons, and thought leaders who shape popular culture. Across film, television, music, sports, digital media, marketing, and beyond, we represent thousands of the world’s leading actors, directors, writers, producers, musical artists, comedians, authors, athletes, coaches, broadcasters, teams, leagues, chefs, designers, consumer brands, and more. In service of them, we are committed to remaining the strongest, most vibrant, and most innovative service company in the world.

Since our founding in 2017, ASA has continued to deliver on its promise that every client is represented by the whole agency. This collaborative approach benefits our clients now more than ever, as they look to build their careers and their brands across multiple disciplines and platforms. With a global network and strategic partners in North America, Europe, Asia, and beyond, ASA taps its unequaled internal and external ecosystem of experts, relationships, access, and industry intelligence to help ensure that our clients achieve their goals.

ASA has created an ever-widening scope of services and businesses. We are innovators that embraced building an American / China sports business, alliances with world class investment banks & equity fund managers, launch innovative products & services, establish a business in China, create a brand marketing services business and start a successful growth equity vehicle, among other industry innovations.

It is also our goal to lead the way in diversity, advocating with marketplace buyers for our clients from historically underrepresented groups – and for the cultural and commercial value of inclusion. ASA continues to increase the diversity of our talent roster and leadership and we will expand our efforts in the years to come. With a passion matched only by that of our clients, ASA is committed to crafting precedent-setting deals and building new brands and businesses driven by our clients’ ideas, interests, and opportunities.

Entertainment Services

Motion Pictures - ASA motion picture department is a worldwide organization that represents film actors, directors and writers ranging from Hollywood’s best-known names to the next generation of emerging stars from around the globe. The department’s independent and international group is a market leader in structuring and arranging financing, packaging, and securing distribution for independent motion pictures. The department also features a division dedicated to key production professionals such as cinematographers, editors, 2nd unit directors, production designers, costume designers, and visual effects supervisors.

Concerts - Positioned to become a leader in music and comedy, ASA's concerts and live appearances department has a world class team who has represents artists in all musical genres, including pop, rock, R&B, hip-hop, indie and adult contemporary, as well as the world's most recognizable comedians. The department arranges global engagements and tours in a wide variety of settings and venues for the most popular performers and recording artists working today, whether in top arenas such as T-Moblie, Staples or London's O2 or at music festivals including Life is Beautiful, EDC, Bonnaroo, Coachella, Lollapalooza, SXSW, Lilith Fair, Sasquatch, and Summerfest. Our concerts team works in tandem with our Global Branded Entertainment team to secure tour sponsors for many of our domestic and international tours.

Television - ASA television department represents on-air and creative talent in all segments of the industry, including network, cable and first-run syndication. The television department is at the forefront of the industry, and its clients have created many of the longest-running, critically acclaimed programming on television. ASA also represents several high-profile sports and news broadcasters and journalists.

Publishing - With the most prestigious world class literary publications team in the world, ASA represents a wide range of writers, including the authors of best-selling fiction, self-help and non-fiction books, as well as journalists who write for prominent newspapers and magazines. In addition to handling the sale of publication rights, ASA literary leadership works closely with a team of agents in Los Angeles dedicated exclusively to seeking out opportunities for film and television adaptations. Its foreign rights department works in an alliance partnership with the Random House & John Wiley & Sons in England, which sells book and magazine projects in the UK and other English-speaking countries as well foreign language translations throughout the world.

Theater - ASA is an innovator in the field of legitimate theater and live stage entertainment. The theater department represents a diverse roster of accomplished writers, composers, directors, choreographers, and designers on Broadway, Off-Broadway and the West End, as well as for touring and resident productions across the country and around the world. While the agency constantly fosters the creation of new plays and musicals. ASA theater department also takes advantage of crossover opportunities with its publishing, motion picture and concerts departments. Meanwhile, the agency continues to seek out diversified theatrical opportunities for its clients in new and emerging markets in live entertainment wherever they arise.

Branded Entertainment - ASA global branded entertainment division leverages the agency’s extraordinary talent and intellectual property assets to create alliances with major corporations, both directly and through advertising agencies and marketing companies. The division’s services range from traditional activities such as celebrity endorsements, product integrations, voice over and music alliances and tour sponsorship's to cutting-edge branded entertainment practices.

The department not only represents and services all ASA artist to brands but also represents corporate and brand clients in the entertainment industry. Some of these opportunities include the strategic development and execution of entertainment marketing programs, branded promotions and the creation of packaging of original branded films and television shows.

Broadcasting - ASA Broadcasting represents anchors, reporters, hosts, and producers in news, lifestyle, and sports broadcasting. We have clients working for broadcast and cable networks, local stations, independent producers/syndicators, cable and video-stream internet entities, and authors and print journalists. We have deep relationships at both the professional and college levels in all sports. We provide clients with full marketing services including negotiating endorsements, appearances, and speaking engagements. We also have a significant corporate consulting business.

Insurance:ASA provides for wealth management using creative insurance products tailored to a client’s needs, which are designed to lever the short-term earning power of an athlete or performer and provide for their end of career future. ASA offers a suite of Insurance products to enhance the lifelong wealth creation and stability for each of its clients.